The Flavors That "Sales Ready" Leads Come In
Pointclear
DECEMBER 1, 2016
I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. Fix if they are not meeting the lead definition. (Cartoon courtesy to Kenny Madden).
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