Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. Here’s What PointClear Persistence Looks Like. The touch cycle resulted in 6 conversations … and 1 giant opportunity. Case-in-Point. We didn’t stop.
Pointclear
FEBRUARY 13, 2018
The time I spend thinking, and the opportunity that gives the person I’m talking to provide additional details, has proven to be a positive for both sides. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. Nice makes for a great working environment.
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Pointclear
JANUARY 9, 2014
I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. You are better off calling someone who actually wants to talk with you. More leads are better than fewer leads.
Pointclear
JUNE 16, 2015
The lead rate for high quality, enterprise opportunity leads has been roughly flat.) Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline.
Pointclear
NOVEMBER 27, 2017
They keep feelers out for competitors’ reps who are unhappy and looking for an opportunity. By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Use a telemarketing service to set appointments.
Jonathan Farrington
AUGUST 10, 2012
Let’s look at the number of opportunities companies are currently leaving on the table before we try to find more ways to “help” sales: Marketing Qualified Leads. The core problem is that most marketing programs create “opportunities” that are at Step #1. This is frequently referred to as sales enablement. Sales Enablement.
Pointclear
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. From a lead generation perspective, you are getting people who are already looking around for solutions, and your risk is vastly reduced thanks to pay-per-click pricing.
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