Babette Ten Haken

SEPTEMBER 16, 2019

Especially when these omitted details surface, often inconveniently, both pre- and post-sale. Most of the time, these professionals are involved in the post-sale care and feeding of customers, once a sale is consummated. At “that” final meeting, when the sale is assumed, but not yet closed. Something different?

Ideal Customer Profile 83

Ideal Customer Profile Engineering Decision Maker SME 83

Babette Ten Haken

AUGUST 20, 2018

Doing our thing, pre- and post-sale. Yet, the further down the sales cycle we go, these are the stories our prospective clients truly want to hear. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

MAY 21, 2018

Either the sales force in dedicated to ensuring they, themselves, have jobs next quarter by meeting quota. Lengthy sales cycles and subsequent product and service contract lifecycles create a false sense of product-fit security. Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Customer 51

Customer Pivotal Retention How To 51

Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? As a result, they become skeptical.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18