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How to Adapt to the New Sales Environment: A 2-Step Approach to Navigating COVID-19

Sales Hacker

Even the B2B software industry has been seeing a massive hit regarding trade shows and industry events. For example: How many leads were you forecasting from inbound activities or trade shows? Going after verticals like hospitality, insurance, tourism, health, etc., That said, no industry is unscathed.

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Can Distributors Reduce Price to Attract Customers?

Distribution Pricing Journal

An electrical distributor might decide to offer 15% off any components sold during and industry trade show. Contractors attending the show might want to test the waters with a lower priced product from a new distributor to lower their overall product costs, especially if the components are something they regularly work with.

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15 Essential Sales Strategy for Hotel Teams

Hubspot Sales

Take part in trade shows for tourism and travel. When you RSVP to a trade show, try to find out who else will be there. You’ll also get a better estimate of their budget and the chances of upselling them during their stay. This strategy is especially important for hotels with group bookings.

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The Ultimate Guide to Sales Forecasting

Hubspot Sales

For example, if you sell consulting services to hotels, you’d be interested in an anticipated rise in tourism. A normal lead might take roughly six months to buy, but referrals could typically need only one month, and leads coming from trade shows may require approximately eight months. Imagine you sell jelly.