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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

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3 Ways to Grow Sales Inspired by Olympians

Score More Sales

She had competed in 2004, winning Silver, and 2008, also winning Silver. Communication is key to success : it sometimes needs to be improved for teams to hold their place in the market and grow in the marketplace. A man with no legs running in the Olympics – who would have believed that 5 or 10 years ago? How did she do it? .

Sports 201
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How many inquires does it take to make quota?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask).

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PODCAST 95: How to Nail Your 1-on-1s w/ Matt Cameron

Sales Hacker

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. If you missed episode 94, check it out here: PODCAST 94: Expert Management of a Remote Sales Team w/ Ellie Tamari.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Most solutions require a ton of mapping to CRM, then market it as “flexibility”. Marketing creates duplicates inside of Salesforce. Sales blames Marketing for feeding them crap leads. Marketing blames Sales for not working leads. SPEED TO LEAD. You own the burden of calibrating both systems regularly.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Most solutions require a ton of mapping to CRM, then market it as “flexibility”. Marketing creates duplicates inside of Salesforce. Sales blames Marketing for feeding them crap leads. Marketing blames Sales for not working leads. SPEED TO LEAD. You own the burden of calibrating both systems regularly.