Sales and Marketing Management

JUNE 22, 2020

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID.

Trends 156

Trends B2B Decision Maker Transportation 156

Hubspot Sales

NOVEMBER 17, 2020

Sales leaders in charge of new revenue growth have felt this change in their core. Teams that traditionally sold in person had to pivot to an inside sales model. The pandemic hasn’t just caused pivots — it’s also caused permanent change. The findings boil down to three main categories: Sales models and technology.

Hubspot 126

Hubspot Lead Rank Opportunity Lead Scoring 126

Highspot

OCTOBER 23, 2023

The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more. Sales enablement is pivotal in this endeavor. Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch.

Negotiation 59

Negotiation Scale Social Media Webinar Metrics 59

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. As a content marketer, you contribute to revenue growth through the generation of sales leads at a low cost.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

Nutshell

JULY 9, 2021

I have been in sales most of my career so I really enjoyed the money you can make. I was working in advertising for Channel 7 and I hated my job. I have been in sales most of my career so I really enjoyed the money you can make. Once I started, I realized that “business development” just meant sales.

Retail 118

Retail Scale Education Study 118