The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You
DiscoverOrg Sales
OCTOBER 31, 2017
This is what happens with most prospecting campaigns. It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’.
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