The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

HeavyHitter Sales

NOVEMBER 10, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Exaggerators, Sandbaggers, Heavy Hitters » November 10, 2009. A Salespersons Most Important Competitive Weapon. Top 7 Critical Sales Trends for 2012.

Penetration 74

Penetration Decision Maker Sales Software 74

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Forrester - start of 4th wave of innovation - let.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

DECEMBER 6, 2010

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles.

ROI 40

ROI B2B Social Media Buying Cycle 40

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.

Strategy 20

Strategy Discount Lead Rank Enterprise 20