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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Heavy Hitter Sales Blog: Selling the C-Suite Using Sales Linguistics

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Exaggerators, Sandbaggers, Heavy Hitters » November 10, 2009. A Salespersons Most Important Competitive Weapon. Top 7 Critical Sales Trends for 2012.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

ROI 45
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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Forrester - start of 4th wave of innovation - let.

ROI 40
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles.

ROI 40
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The ultimate sales guide to setting and discussing pricing

OnePageCRM

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.

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Pricing Strategies for Your Product or Service [Ultimate guide]

OnePageCRM

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.