The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

MAY 6, 2010

Carl Wilhelm, Director of Product and Client Experience - former software development director with FedEx, Carl is leading Alinean ’s commitment to continuing to deliver valued platform capabilities, working with clients on new requirements, launching new solutions and assuring superior service-level delivery.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Crunchbase

DECEMBER 6, 2021

Although no number of lead prospecting tools can replace the value of the personal touch of relationship building, taking advantage of modern sales prospecting software is an easy way to cut down on tedious and repetitious tasks so you can close more deals. For instance, software can be used to search and manage a prospect list.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

The ROI Guy

DECEMBER 6, 2010

The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers.

ROI 40

ROI B2B Social Media Buying Cycle 40

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? When you reveal the $50k price tag, it’ll highlight just how cost-effective it is.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Sales Hacker

DECEMBER 3, 2018

How did you end up at Mongo back in 2009? Meghan Gill: When I joined MongoDB at the end of 2009, I was the eighth employee. ” because I knew very little about open source software. Sam Jacobs: Congratulations. So, tell us about your story a little bit. Where are you from? What’s your background?

Lead Rank 60

Lead Rank Opportunity Hiring Marketing 60

SalesLoft

JULY 17, 2019

Coming off of the financial meltdown in 2009, we created a culture of distrust. In the years before, I would sell massive deals to one decision-maker and then connect with the others. In 2013, the year I started Skaled , I was introduced to email tracking software. You didn’t have as much information on the front end.

Scale 65

Scale Buyer eBook Lead Rank 65

Cience

MAY 7, 2019

In the B2B selling process, a sales lead is a decision maker (and her/his contact data) at a company that you hope will become your client. For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

In the B2B selling process, a sales lead is a decision maker (and her/his contact data) at a company that you hope will become your client. For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

The ROI Guy

JULY 22, 2010

Mark Arman, vice president of business development, ShoreTel - “Economic pressures and other corporate governance requirements mean that decision making is now most often shared with the CFO and other financial decision makers. Tailwinds for Marketing Automation Software - Insi. How to Break Free of the Pack?

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. . “An entrepreneurial leader and advisor from a technology background. Becky Kuperhand. “Always deliver more than expected!

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

AUGUST 4, 2010

Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs. Tailwinds for Marketing Automation Software - Insi. Virtualization Software Cost Overruns at 44% of La. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

AUGUST 5, 2010

In an analysis where the costs and benefits have been properly estimated, decision makers typically look for higher percentages for ROI as an indication of risk reduction. Tailwinds for Marketing Automation Software - Insi. Virtualization Software Cost Overruns at 44% of La.

ROI 40

ROI Social Media Analysis Comparison 40

HeavyHitter Sales

SEPTEMBER 1, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Great Sales Quotes From C-Level Decision Makers » September 01, 2009. Posted by: Michael Lovas | September 03, 2009 at 09:49 AM. »

Health Care 68

Health Care Penetration Decision Maker Government 68

HeavyHitter Sales

SEPTEMBER 13, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. 2 of the TOP 10 Sales Books » September 13, 2009. Great Sales Quotes From C-Level Decision Makers. Top 7 Critical Sales Trends for 2012.

Penetration 84

Penetration Decision Maker Vendor Sales 84

HeavyHitter Sales

AUGUST 22, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Sales Psychology - REPUBLICANS vs DEMOCRATS » August 22, 2009. Posted by: Life Insurance Quote | November 27, 2009 at 06:11 AM. Categories.

Penetration 60

Penetration Face-to-face Hotels Decision Maker 60