Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. It’s definitely creative, but they didn’t do the impossible.

Examples 130

Examples B2B Marketing Inbound 130

Hubspot Sales

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Outsourcing Services 145

Outsourcing Services Scale Lead Rank Lead Scoring 145

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Basically, content marketing is the art of communicating with your customers and prospects without selling.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. When broadband connectivity and the cloud arrived, it completely rewired the distribution model for software. But that’s not how we think.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. When broadband connectivity and the cloud arrived, it completely rewired the distribution model for software. But that’s not how we think.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Hubspot Sales

OCTOBER 17, 2018

Figure out which channels are working for you. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Customize landing pages for different channels. Plus, it helps you build a presence on multiple channels. Social posts were meant for sharing -- across various channels.

Resources 141

Resources Lead Rank Lead Scoring Hubspot 141