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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. The solution?

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Before this book, the term simply didn’t exist.

Examples 130
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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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15 best cold calling books to take your sales team to new levels

Close.io

They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Why salespeople need this book : It’s one of the best cold calling books on B2B sales prospecting—for both inspiration and insights. Fanatical Prospecting.

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

63% of reps have difficulty changing their methods once they find a system that works for them. Even though I didn't act or sound like the typical HubSpot salesperson in 2009, the management team thought I was smart, coachable, and could add value. Sometimes, this works. Most importantly, they knew I was committed to learning.

Hiring 103
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The Best 10 CRM Software for Small Business

Hubspot Sales

CRM systems save small business owners time by automating call logs and notes, entering company data, and more. You need a system that integrates marketing, sales, and service seamlessly. As you evaluate CRM systems, look for these six features to optimize your small business. P rice : Free 2. Price : $19 a month per user 4.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Basically, content marketing is the art of communicating with your customers and prospects without selling.