Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 100

Data Account Based Marketing Demographics Campaigns 100

Gong.io

JANUARY 27, 2022

The first half of 2021 produced 291 new unicorns — more than 2011-2015 combined. Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. Verticalization — easy access to niche markets.

Company 62

Company Lead Rank Software Software 62

HeavyHitter Sales

JUNE 5, 2008

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Decision Maker 60

Decision Maker Penetration Construction Software 60

The ROI Guy

SEPTEMBER 4, 2007

Today, constructing a new data center costs an estimated $400 to $1,000 per sq ft. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. by 2010 [2].

ROI 40

ROI Social Media Comparison Networking 40

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. This article was written for them.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59