SBI Growth
NOVEMBER 11, 2012
The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Direct Mail. Physical mail has seen a big come back. Today, physical mail gets noticed.
Your Sales Management Guru
OCTOBER 1, 2012
Preparing for 2013. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people.
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Pointclear
MARCH 13, 2014
Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. We talked about this issue and about the sustainable relevance of direct mail and cold calling.
SBI Growth
AUGUST 26, 2012
SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads. Sign up for our research tour here to find out what your peers are doing to allocate their Time, People, and Money for 2013. We're here to help. Let’s take a closer look at blogs and why they are so effective in producing leads.
Pointclear
AUGUST 21, 2013
In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. Originally published on salesandmarketing.com, June 7, 2013. The lie then was that catalogers would go out of business because it was inefficient to send catalogs to people who did not want them. or cold calling.
Increase Sales
JUNE 12, 2015
In 2013, listings on For Sale By Owner jumped 14%. Buyers let their fingers tap the keyboards of their smart phones, tablets or desktops. No longer are they using their fingers to flip the yellow pages, classified advertisements or even monthly publications. What realtors can do is to change their marketing message.
Jonathan Farrington
JULY 31, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. General Dan McDade Lead Generation PointClear'
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