Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
It already has a foothold in the industrial manufacturing and chemical processing industries. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses. Transcat, a manufacturer of calibration instruments, offers a good example of this approach. In Kustomer’s case, that market was enterprise firms.
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