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Mobile Tools to Sell More

Score More Sales

What used to be a one-way road – a sales person “telling” potential buyers what to buy, is now a two-way, busy street where buyers find their own information and need us in sales to offer specific insights and stories – and paint a vision of the future – to help them know if the information they have is right for their scenario.

Tools 214
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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

Author: Erroin Martin, Vice President of Sales at Conversica “These are the new leads. These are the Glengarry leads. If you’re in sales then you have likely seen “Glengarry Glen Ross.” In other words, tasks tailor-made for an AI sales assistant. And to you they're gold, and you don't get them. And why is that?

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.).

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Customer Engagement Strategies for Millennials

LeadBoxer

We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. So, what’s the best forward-thinking approach to increase engagement with Millennials and create more leads? According to HIPB2B , 86% of millennials prefer to not engage with sales until the middle of the buying process.

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Get Emojinal…Because Your Customers Are!

Velocify

If you aren’t seeing emoji use increase in your daily communication, allow me to introduce some metrics into the mix: Since 2015, there has been a 777% increase in the use of emojis by marketers. As sales reps are busy working their list of contacts, time is certainly on their mind. 5) 41% Say they use emojis because it is faster.