What Happened to Brand Ambassadors?
Zoominfo
SEPTEMBER 30, 2020
In a loyal customer, prospects can identify with someone just like them: a regular consumer who happens to be enjoying a product. Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Source: ZoomInfo. Then, things took a turn. The Fall of the Brand Ambassador.
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