Mereo

JULY 14, 2022

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Emissary

JUNE 6, 2022

With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” Technology purchases of less than $250,000 take over eight months on average and involve five or more cross-functional decision-makers.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Mereo

MAY 28, 2020

2021 Sales Kickoff Preparations : The most important sales meeting you may lead in your entire career will be the next in-person one, which is likely your 2021 sales kickoff). Or worse yet, missing the opportunities to serve customers because the stakeholders and decision makers are the ones we know but are not prioritizing.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Sales Hacker

FEBRUARY 3, 2020

We require an application process, and you need to be a senior decision maker, budget holder, or manage an actual sales team. B2B Sales & Marketing Exchange offers 50+ sessions in sales, marketing, and operations; 6 keynotes from thought leaders in ABM, revenue marketing, and demand generation; and the Best In B2B Awards.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. Anything less is failure.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130