Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. This misalignment is a big issue facing B2B businesses today. Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.”

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Sales Hacker

MARCH 1, 2024

Measuring the impact of owned media Owned media is an effective strategy for lead generation, but proving its impact and getting buy-in from stakeholders can be challenging. Owned media generates first-party customer data. With subscriptions, SaaS companies are able to organically build a targeted email list.

Media 71

Media Company Distribution How To 71

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 326

Revenue Marketing Strategy Trends 326

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. A native of Illinois, she has lived all over the US, from IL to NH, NY, NJ, and CA, most recently settling in TX in 2021. I joined Flowhaven in 2021 as an SDR. The expectation is that we can “do it all.”

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130