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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

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The Lead Generation Strategy Guide

Zoominfo

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Stages of Lead Qualification. Marketing Qualified Lead: Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention.

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10+ Best Customer Data Platform Software Apps

LeadBoxer

You may be thinking, “Don’t CRM or email marketing platforms such as Hubspot and MailChimp already do this?” The data that CRMs and email marketing platforms offer is limited. Some CDPs also allow you to leverage that data to send emails, run marketing automation, optimize advertising, and more. Not exactly.

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Campaign Attribution Models

InsightSquared

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. And the cons? And the cons?

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The Lead Generation Strategy Guide

Zoominfo

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Sales Generated Lead: Prospect from sales-sourced activity usually via outbound prospecting activity.