Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. New world, new sales strategies. What made the difference? percent in 2020.

Marketing 105

Marketing Telecommunications Pivotal Study 105

Altify

APRIL 2, 2018

I write about this more extensively in my latest book: Digital Sales Transformation in a Customer First World ). Usually selling to these companies means a long sales cycle, needing lots of resources, with arduous vendor approval, procurement and legal processes. ICP Category 1: Firmographics. So yes, size matters.

Ideal Customer Profile 40

Ideal Customer Profile Customer Telecommunications Segment 40

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. How is IT spending changing for small and medium enterprises?

Marketing 40

Marketing Vendor ROI Survey 40

Cience

JANUARY 6, 2020

Challenging sales environment. Sales specialization. Obviously, there’s a need to fill the sales pipeline with quality leads , but there’s little understanding of how providers actually achieve this goal; and more importantly, what’s necessary for their particular business. Lead Generation Trends 2020.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89