Crunchbase

AUGUST 19, 2021

The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. Redefining the human touch Changing the way we look at numbers Changing the channel Changing the product mix Switching outreach strategies. Changing the channel? Redefining the human touch.

Marketing 105

Marketing Telecommunications Pivotal Study 105

SMEI

DECEMBER 20, 2022

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Finally, CMOs and CTOs will need to partner in order to ensure that marketing campaigns are delivered effectively and efficiently across a range of channels. CMO and CTO Partnerships in 2023.

Trends 24

Trends Social Media Marketing Airlines 24

Cience

JANUARY 6, 2020

This is also an area of marked departure from many marketing strategies that purport to be lead gen but cast broad advertising, PR, content marketing, event, or social media-based approach that is best defined by these wide-net strategies (read: wasted time, money, and effort). These aren’t interchangeable. They are buyer-centric.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89

Altify

APRIL 2, 2018

EXAMPLE: My ideal customer is typically found in industries like professional services, high-end manufacturing, technology and telecommunications or where intellectual property management in contractual arrangements with customers is important. So yes, size matters.

Ideal Customer Profile 40

Ideal Customer Profile Customer Telecommunications Segment 40

The ROI Guy

MAY 4, 2006

Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers. On average, how much do IT firms spend on marketing?

Marketing 40

Marketing Vendor ROI Survey 40