BuzzBoard

FEBRUARY 23, 2024

A Nielsen study reveals 92% of consumers trust an influencer’s endorsement more than traditional advertisements. Commencing with a comprehensive digital marketing proposal is key. However, successful influencer marketing isn’t simply about courting influencers with the most followers.

Social Media 52

Social Media Promotion Influencer Media 52

No More Cold Calling

AUGUST 18, 2016

I’ve read lots of amazing commencement speeches, but it’s rare to find an address to college freshman. (I I studied physics. Walter Thompson Advertising Agency some years ago when they used to hire the famous psychologist John Broadus Watson to talk to applicants. What relevance could it have today?

Hiring 120

Hiring Education Call-back Insurance 120

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? 2) Paid Digital Advertising is an extremely rewarding method for bringing in traffic to your website and rallying leads.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? 2) Paid Digital Advertising is an extremely rewarding method for bringing in traffic to your website and rallying leads.

Top of Funnel 100

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 100