Nutshell

JULY 28, 2020

Technically speaking, this is a SQL database of contacts wrapped in a user interface. A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house.

Hubspot 126

Hubspot Paid Content Software Software 126

Nutshell

JULY 16, 2021

This fall, when we all unwrap our batch of new emojis with iOS 15, we’ll also say goodbye to something that’s been in the marketer’s toolbox for 20 years: the open rate. Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. Email campaigns aren’t advertising.

Campaigns 118

Campaigns Email Marketing Advertising Advertising 118

Apptivo

MARCH 29, 2023

Some email service providers might be a better option for entrepreneurs and small businesses, but others are used for governmental purposes. Nearly 80% of B2B companies use an email marketing newsletter as an essential part of their marketing strategy.

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. location-based offers) Track engagement Resuscitate cold leads Reuse email templates. INTGRATION.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

NOVEMBER 30, 2019

When it comes to digital marketing, a customer’s email address is a golden ticket to capturing their attention. A well-tuned email marketing campaign is one of the best ways to keep customers coming back and supplying them with everything they need to know about your business. Trigger Emails Based On User Actions.

Constant Contact 71

Constant Contact Email Marketing Top of Funnel Campaigns 71

Nutshell

JUNE 10, 2020

It’s not obvious to the recipient that email tracking pixels are present because they are often transparent and placed somewhere discreet in the header or footer of the email. What are the benefits of tracking pixels for sales and marketing teams? A tracking pixel works when it is triggered by a web page visitor or email view.

Campaigns 90

Campaigns Constant Contact Demographics Consumer 90

Connext Digital

AUGUST 15, 2019

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. By content consumption.

Segment 49

Segment Top of Funnel Webinar Metrics Buyer Persona 49