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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. That’s what makes referral networks a marketing goldmine. For instance, Act!

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Linkedin and other social media outlets are overrun with self-proclaimed marketing gurus full of inspirational advice, but have little content for scrappy real estate agents trying to do their own marketing, especially from the ground up. Real estate content is a goldmine. Don’t worry, you’re not alone. Make fun content.

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The 8 best CRMs for marketing

Nutshell

Table of Contents What is CRM? What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is CRM? What are the three types of CRM?

Marketing 171
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Ode to The Salespeople Customers Can't Wait To Meet?

The Sales Association

Salespeople – We will follow you on your journey, we will treat you as trusted advisors because you converse with us, you humanise the process, you speak WITH us not broadcast TO us. Just as an aside, I have worked with online marketing and advertising for new business development and increased sales for over four years.

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The 8 best CRMs for marketing teams

Nutshell

But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. With a little help from your CRM platform, personalized marketing practices can be expanded to even the largest customer databases.