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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

He inspired me to dig deeper into WiseTech, a cloud Software as a Service (SaaS) provider for the global freight and logistics industry. They invest only 14% of revenue and have only 12% of their people working in sales and marketing. TH: What's the secret to your growth given the relatively low investment in sales and marketing?

Revenue 65
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We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

I have been in technology sales for more than 16 years—six of which have been at Velocify. In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. I have closed more business than I ever have in my entire sales career.”.

Siebel 53
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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51
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Curing the tension between sales and marketing: A Q&A with Nutshell Co-Founder Guy Suter

Nutshell

If you only know Nutshell through our software (or our YouTube videos ), Guy Suter might be an unfamiliar face. We had tried everything out there in the market, including Salesforce and NetSuite and Infusionsoft, and it either didn’t meet our needs or felt like it was overly complicated.

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Everything You Need to Know About Choosing the Best VoIP Providers

Sales Hacker

They’d come in and run wiring, then assign phone numbers to each sales rep’s desk. Benefits of VoIP for Sales. Look at the software you already have ­– or the software solutions you’re putting in place. 9) Integrated software. Benefits of VoIP for Sales. Benefits of VoIP for Sales. Top VoIP Providers.

Scale 49
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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

Challenging sales environment. Sales specialization. Obviously, there’s a need to fill the sales pipeline with quality leads , but there’s little understanding of how providers actually achieve this goal; and more importantly, what’s necessary for their particular business. Lead Generation Trends 2020.