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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). See this article for my advice on “How to Establish a Meaningful Lead Definition.”.

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Why would a company ever outsource anything?

Pointclear

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Plus they get support that’s hard (i.e. Want more info?

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Good Reads for B2B Sales - Buyer's Need Early-Stage Sales Involvement

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Sales & Marketing Management. These four principles applied in Navy SEAL training can be applied to business leaders. A term often used in SEAL training is “Make it happen.” The Death of Salesmen is Overstated.

B2B 189
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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Lower rates typically indicate a breakdown between marketing and sales.

Follow-up 154
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How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

Pointclear

Part II: Participation in planning & training. Part III: Expectations for ongoing success: marketing and sales accountability. Executives must set the expectations for sales and marketing to: Provide necessary materials and related data: This can vary depending on what a particular vendor needs to be successful.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

Pointclear

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Lead Rank 248
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Is Lead Generation Slipping Away From Marketing?

Pointclear

Marketing’s plate is full. Sales and marketing operate on different frequencies. Timothy Wise a VP at Ring2Media jumped in to say that as a lead generation company he has more issues in dealing with sales management than with marketing (the experience issue). Complicates content marketing goals. Kate Maddox.