Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Find the right tool.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Find the right tool.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Pipeline

MARCH 12, 2024

What does it take to achieve strong and consistent returns from your sales CRM tool? Generate more sales-qualified leads (SQLs) across all lead sources at a low cost per lead. What Are The Benefits of Having a CRM Strategy? This typically includes your CRM’s analytics, survey, and analysis tools.

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. But, human intuition is an irreplaceable tool. No matter which metrics you track or which tools you have at your disposal, you will still encounter problems that can only be solved with creative, human thinking.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

BuzzBoard

APRIL 3, 2024

Underscoring the impact of digital marketing is vital in persuading these businesses to invest in this powerful tool of growth and visibility. Digital marketing has numerous benefits for small businesses. It levels the playing field against larger businesses, offers a cost-effective method for reaching broader audiences, etc.

Small Business 52

Small Business Small Business Cost per Lead Case Study 52

Zoominfo

NOVEMBER 25, 2018

Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Find the right tool. Not all marketing automation platforms are created equally; success often relies on which tool you choose. Conversion rates. Website traffic.

Marketing 113

Marketing Lead Rank Lead Scoring Vendor 113

Vengreso

NOVEMBER 16, 2022

And I can guarantee they waste time searching for old messages to reuse in their new communications. All the time spent by sales executives doing admin work, they could be using more efficiently with the right tools. The number of sales tools utilized. The number of follow-ups per lead. Lead conversion rate.

Outsourcing Services 59

Outsourcing Services Top of Funnel Ideal Customer Profile Hiring 59