Sales Qualification Isn’t an Event - It’s a Process
Pointclear
APRIL 23, 2013
This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Changing B2B buyer behavior patterns mean that relying on the traditional BANT (Budget, Authority, Need and Timeframe) qualification approach isn’t going to improve the situation. BANT Won’t Help.
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