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Sales Qualification Isn’t an Event - It’s a Process

Pointclear

This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Changing B2B buyer behavior patterns mean that relying on the traditional BANT (Budget, Authority, Need and Timeframe) qualification approach isn’t going to improve the situation. BANT Won’t Help.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

Pointclear

Per Bob Apollo , simple formulas such as “BANT (Budget, Authority, Need and Timeframe) are inadequate to reflect the dynamics of today’s complex buying process. While it is somewhat of an improvement, I feel the same way about ANUM (Authority, Need, Urgency and Money).

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Sales rep’s nightmare – selling the solution and losing the sale

Sales Training Connection

This nightmare was well analyzed in an article we recently came across by Bob Apollo. The author noted: “in today’s risk-averse environment when you are selling a major solution you – need to conduct two sales: the first involves persuading the prospect that they cannot afford not to address the issue.

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Sales Lead Management Association Honors

SBI

She is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness, and the author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads. Bob Apollo – Inflexion Point Strategy Partners.

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The Ultimate Guide to Sales Qualification

Hubspot Sales

According to Bob Apollo, the founder of sales consulting group Inflexion Point, there’s a hierarchy to qualification. That is, sales reps must qualify prospects at three different levels -- what Apollo terms “organization-level,” “opportunity-level,” and “stakeholder-level” sales qualification. Qualify for business pain first.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. Let’s face it, we all suffer from frazzled customer syndrome – as best-selling author and speaker Jill Konrath would put it. Most organizations live and die by quota.

Quota 135