Buyer Demand Generation Direct Mail Tools 
Emissary
JUNE 6, 2022
Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. ABM programs require dedicated tools, budgets, and resourcing.
DiscoverOrg Sales
JULY 3, 2018
Let your sales development team go after them like cold leads – a phone call, an email sequence, maybe even a direct mail piece. We’ve found that a lot of sales organizations are still waiting until buyers are most of the way through the funnel to engage with them. You don’t have to start entirely from scratch, though.
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Highspot
AUGUST 19, 2022
16% of marketers found gifting/direct mail to be successful?. The data showed us that content marketing is a powerful tool for driving revenue. But also revealed to us that marketers still struggle with differentiation, demand generation, and measuring program performance. What does this data tell us?
The ROI Guy
SEPTEMBER 17, 2010
With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. As a result, buyers now suffer from Information Overload. For example, the typical B2B prospect receives an average of 20.3
The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
Vengreso
MARCH 2, 2021
The sheer amount of competition is mind-numbing and buyers have so many options to choose from that your solution may now be considered a commodity. You need prospecting techniques that will actually work with the modern buyer. What medium is the best channel to engage with today’s modern buyers? Sales Prospecting Techniques.
Chorus.ai
APRIL 27, 2018
Talking about “the buyer” no longer makes sense for most B2B sales organizations. If that’s you, just getting better at traditional demand generation can get the job done. That might include lunch invitations from your CEO to the account CEO, super-targeted ads or even good old fashioned direct mail.
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