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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. Target Buyer Persona Profiles. Training material/courseware for sales team. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Direct sales team and channel partner communications and training complete.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

SBI’s content marketing offering has helped companies produce the content that buyers seek. It engages them and pulls them through the buyers journey. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

But when you fine-tune your organization to be buyer-first in focus and to align to your current business model and market environment, you set it on the road to sustainable revenue performance. They were deeply engaged in accounts, coaching and training, opportunity and pipeline management, and reviews.

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How to Build An All-Star Go-to-Market Team

Highspot

Works closely with product and marketing to develop buyer personas, product messaging and positioning, and driving the overall vision of the product. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Ensures consistent messaging across all touchpoints.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Invest in training. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? And look at trends that could impact your buyers’ industries. Ralph Barsi.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. But knowing how to pivot to a modern approach isn’t obvious. Then there were opportunities for me to do training, before it was called sales enablement. Part of my job was training and enablement.