SBI Growth
NOVEMBER 27, 2013
As the marketing leader, you play a pivotal role in bringing the new offering to market. Target Buyer Persona Profiles. Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. The sales team didn’t have a chance.
Sales Hacker
OCTOBER 20, 2023
Sellers are responsible for educating their buyers digitally through multiple channels. Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. With that responsibility, often there is a need to create content to assist with the sales education process.
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SBI Growth
DECEMBER 12, 2012
Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. 2013 is a pivotal year for Marketing Leaders.
SBI Growth
OCTOBER 14, 2013
SBI’s content marketing offering has helped companies produce the content that buyers seek. It engages them and pulls them through the buyers journey. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.
SBI Growth
JUNE 19, 2013
Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready.
Mereo
NOVEMBER 15, 2023
But when you fine-tune your organization to be buyer-first in focus and to align to your current business model and market environment, you set it on the road to sustainable revenue performance. After all, poor and outdated organizational structures breed misalignment across departments, delayed action and performance inefficiencies.
SBI
OCTOBER 12, 2017
This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. But, it’s a big change that nets even bigger results. ” And here’s the thing: Yes, ABM takes work.
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