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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. Training material/courseware for sales team. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Direct sales team and channel partner communications and training complete. And so the finger pointing begins.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey. It’s in a sense, a new capability in your team.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. How much training have they had to enhance their coaching skills?

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. Part of my job was training and enablement. ” Q: What is sales enablement?

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Invest in training. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Set up your operations to have the ability to pivot when you need to. Ralph Barsi.