Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

Vengreso

DECEMBER 20, 2018

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions. Be sure you listen!

SAP 100

SAP Marketing Ideal Customer Profile Siebel 100

Miller Heiman Group

OCTOBER 1, 2018

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. Its web-centric model became the blueprint for modern marketing technology. But at the dawn of the digital era, these solutions depended on massive onsite servers; CRM 2.0’s

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Siebel CRM SalesForce Groups 71

Vendor Neutral

JUNE 15, 2021

Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! Andrew Mewborn, Outreach Andrew is an engineer turned B2B go-to-market enthusiast.

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Siebel B2B Demand Generation Agencies Webinar Metrics 59