Alice Heiman

DECEMBER 12, 2023

Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. 39:07] Cross functional team approach to positioning. [42:45] I led teams at seven successful B2B technology startups.

Siebel 103

Siebel Positioning Banking SAP 103

Miller Heiman Group

OCTOBER 1, 2018

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. With limitless data at their fingertips, buyers were now able to do their own research and start making decisions without relying on a sales professional’s expertise.

Siebel 71

Siebel CRM SalesForce Groups 71

Vendor Neutral

JUNE 15, 2021

Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! Over the last year, we’ve all transformed.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Vengreso

DECEMBER 20, 2018

Justin Shriber is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers, and marketers connect via the world’s largest professional network. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both startups and large companies such as Siebel and Oracle.

SAP 100

SAP Marketing Ideal Customer Profile Siebel 100

DialSource

JULY 8, 2020

These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. . As stated by Tom Siebel, CEO of C3.ai, Selling to prospective customers in person can only be done one-on-one. They concluded that buyers do not want to see you.

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69