Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. This may cause a positive culture shift in B2B organizations. Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Pointclear

OCTOBER 6, 2015

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Here's the thing: Account-Based Marketing is not really about lead generation at all. It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

SBI

APRIL 17, 2013

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. Where do they fit?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation Targets 127

Mereo

FEBRUARY 13, 2020

This phase focuses on: Deploying lead generation campaigns. Implementing demand capture campaigns. Leveraging other lead nurturing capabilities. This means keeping a pulse on and optimizing the buying cycle, competitive environment and your very solution with your sales process and related activities.

Revenue 48

Revenue Demand Generation Agencies Demand Generation Targets Demand Generation 48

Pointclear

AUGUST 23, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. Demand Generation Recommendation: From PDFs to Visuals and Video. I think I’m OK.’

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Targets Demand Generation 124

Jonathan Farrington

MAY 13, 2012

During the last 2 years we have seen an increasing interest and demand from business executives in Europe to understand and leverage technology within their sales organizations to improve overall sales effectiveness. Implementing lead generation strategies. Adapt to shifts in buying cycles and customer behaviors.

Conference 41

Conference Demand Generation Targets Demand Generation Buying Cycle 41

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53