The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)
Nutshell
FEBRUARY 28, 2024
Provides data for ABM marketing Account-based marketing (ABM) is a form of marketing that, instead of targeting a general customer profile based on demographics, targets a specific account or organization. You can create an accurate persona for your ABM campaigns using the data gathered from your website visitor tracking.
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