Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. This will help you build target account lists, identify buying committee members, and retarget good-fit customers.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Every day at 1 p.m.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Plus, let’s not forget, every customer starts out as a lead. Don’t forget to look at those who didn’t become customers, and identify what characteristics they share.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100

Autoklose

JANUARY 15, 2024

Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. Building your ideal customer profile and buyer persona should be your first step before you launch your first marketing campaign and reach out to your prospects and customers.

Ideal Customer Profile 52

Ideal Customer Profile Buyer Persona Buyer Lead Rank 52

BuzzBoard

FEBRUARY 28, 2024

Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content. By harnessing targeted keywords, businesses can enhance their online presence, making it easier for customers to discover their services. Opt for customized solutions to bolster your digital strategies with our firm.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Corporate Visions

NOVEMBER 7, 2019

Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. First, you need to understand that prospects won’t change their status quo because of who they are, their demographics, or their job characteristics. And it gets worse. So, what can you do?

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Crunchbase

JULY 31, 2019

So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Find customers with Crunchbase Pro – try it free today. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. See if there are common customer complaints among sector members. You may also mine themes from highly satisfied customers. In-house data.

Marketing 52

Marketing Strategy Collateral Case Study 52

Sales Hacker Training

NOVEMBER 21, 2022

You need to know your customers intimately. PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. It takes a lot to succeed in sales.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

AUGUST 12, 2021

Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. Customer relationship management (CRM) platforms Subscription data Social media data Second-party data is similar to first-party data but is acquired from another organization.

Advertising 130

Advertising Advertising Demand Generation Agencies Ideal Customer Profile 130

Zoominfo

AUGUST 12, 2021

Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. As programmatic budgets grow, the demand for accurate data increases. Customer relationship management (CRM) platforms Subscription data Social media data.

Advertising 130

Advertising Advertising Demand Generation Agencies Ideal Customer Profile 130

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49