The ABM Cookbook for Sales Teams: 5 recipes to keep Sales 100% focused on target accounts
DiscoverOrg Sales
SEPTEMBER 28, 2017
The account-based approach is an increasingly common undertaking by marketing and sales departments. Technology and the availability of quality data has made it easier than ever to achieve personalization … theoretically, at least. But the biggest account-based killer is still at large: Lack of sustained focus from Sales.
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