article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Captures key customer intelligence – Interactive value marketing tools usually require the user to provide a little information in order to customize the assessment, analysis and report results.

article thumbnail

Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Changing the legacy channel. John Obrecht.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” The next PowerViews will be with Andrew Gaffney of DemandGen Report.

CRM 178
article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” The next PowerViews will be with Andrew Gaffney of DemandGen Report.

CRM 133
article thumbnail

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. A 10-page personalized assessment report was delivered to each client, to spark and accelerate decisions. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot.

article thumbnail

The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. We now offer analytics and reporting to help companies better understand their performance. Encourage your sales team to report on what they find in the field. Essential Takeaways.