SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Seeking Alpha/Yahoo/Google/MSN News.

Social Media 316

Social Media Competition Media Eloqua 316

LinkedFusion

AUGUST 27, 2023

Creating personas and doing research are just two of the steps in the process that should produce highly customized communications. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Tenfold

SEPTEMBER 19, 2017

They are doing their own research, educating themselves, and sometimes opting to make purchases without the intervention of a salesperson. A Social Centered Selling and A Sales Guy research claims that more than 72 percent of sales professionals who included social selling strategies in their process performed better than their peers.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Salesmate

JUNE 15, 2021

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step. Referral marketing is one of the most cost-effective marketing channels out there.

Software 52

Software Software Marketing Scale 52

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Research suggests 92% of buyers trust recommendations from peers and 70% trust recommendations from strangers. What Is Social Selling?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Customer Research . This is just a starting point, not where your research should end. Customer Profile.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34