Appbuddy

JUNE 2, 2021

This year’s edition is especially relevant as it provides one of the first full snapshots of the Covid-19 pandemic’s impact on email senders and how they’ve responded. There are a number of good news stories: Most popular marketing channel. Meanwhile, negative metrics like opt-outs and spam complaints reduced. KPI blind spots.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. We asked Alex what he likes about email.

Everest 52

Everest Marketing Travel Webinar Metrics 52

Appbuddy

DECEMBER 14, 2021

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. However, the increased email volume meant that total website traffic from the email channel was still considerably greater.

Everest 52

Everest Webinar Metrics Campaigns Channels 52

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

ROI 52

ROI Everest Channels Webinar Metrics 52

Appbuddy

JANUARY 11, 2022

Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Marketing teams should challenge themselves to find ways to address webinar fatigue (accelerated by COVID-19), especially in highly technical industries. . But AI is like a house.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52

Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing?

Everest 98

Everest Policies Report Email Marketing 98