Evaluating Your Business Development Strategy
Janek Performance Group
APRIL 2, 2024
Further, Gartner notes 50% of sales development teams include a LinkedIn touch in their cadence. Also, the average number of touches per lead is now 8 to 12. Of course, these should include a mix of channels and be spaced over time. In addition, for best measurement, consider the makeup of your sales team. Only 31.5%
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