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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Social media = Lots of room for improvement. Wiley, 2011).

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. However, the primary difference between outbound and inbound sales for companies is where the lead originated. An inbound sale begins with the prospect reaching out to your company.

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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. This ultimately leads to good customer relationships.

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The Different Inside Sales Roles Explained

Factor 8

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. lead forms or inbound calls), qualifying, and routing them to the appropriate sales channel.

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The Power to Delight: Inspiring Quotes on Customer Success

Mindtickle

Tweet This: Companies need to prove their worth… if they wish to win their customers’ loyalty.’. Tweet This: Focus less on being at the top of every social media channel and more on building easy ways for customers to contact you. Kaiser Mulla-Feroze , CMO at Totango. Richard White , Founder & CEO at Uservoice.

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The Power to Delight: Inspiring Quotes on Customer Success

Mindtickle

Tweet This: Companies need to prove their worth… if they wish to win their customers’ loyalty.’. Tweet This: Focus less on being at the top of every social media channel and more on building easy ways for customers to contact you. Kaiser Mulla-Feroze , CMO at Totango. Richard White , Founder & CEO at Uservoice.