Smooth Sale

APRIL 8, 2024

Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth. Stock up on essential marketing collateral such as business cards, brochures, and promotional items. Prepare marketing materials.

Trade Show 91

Trade Show Maximizer Direct Mail Networking 91

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. The output is fully new web pages, new collateral, and vertical case studies. These can include emails, direct mail, customized landing pages and more.

Marketing 52

Marketing Strategy Collateral Case Study 52

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques. Why is this so?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The ROI Guy

NOVEMBER 8, 2006

The bottom line message for vendors – if you want your sales proposal to be a priority, it needs to be justified in quantifiable terms. In response, most sales forces have instituted initiatives to help align with a more demanding and frugal customer base. The demand for business value selling is a fundamental and permanent shift.

Vendor 40

Vendor ROI Direct Mail Education 40