How to Blow $100,000 on a Lead Generation Campaign
Pointclear
OCTOBER 5, 2018
The problem with BANT qualification criteria is that once a prospect has a specific budget and timeframe it is highly likely that they have already selected a preferred vendor and the best you can hope for is to be column fodder in an evaluation that has already been won by a more agile competitor. Pain, Priority, Process, Environment.
Let's personalize your content