Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation Targets 150

Pointclear

FEBRUARY 27, 2014

In other words, marketing automation doesn’t work without strategy. Marketers thought that the new CRM software would solve their customer service and customer retention problems. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted.

Marketing 266

Marketing Strategy Eloqua Marketo 266

LeadFuze

MAY 11, 2021

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. You can use a tool such as Eloqua to set up your customer journey map. Identify potential bottlenecks.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. A people person with extensive C-Level experience in enterprise software, business development and operations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130