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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

So for me, it’s let’s figure out who we want to talk to, let’s go talk to them, and let’s create an inbound marketing and content strategy that allows them to continue to interact with us. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Software 187
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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. Click to start video at this point —Jill believes in a social surround strategy.

Oracle 223
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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. One thing is abundantly clear. Branding Resurges.

Trends 316
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Generally, marketing strategies generate leads, and then sales teams try to convert them. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five. What more programmes can I incorporate into my current strategy?

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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using social media for competitive intelligence provides another viewpoint into competitor activity.