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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187
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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. Click to start video at this point —Jill believes in a social surround strategy.

Oracle 223
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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. One thing is abundantly clear. Branding Resurges.

Trends 316
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. But the same is not the case with account-based marketing.

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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley , Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world.

B2B 29
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150