Business plans, five-year spreadsheets, and other fairy tales | Jeffrey.
Jeffrey Gitomer
JULY 19, 2011
Each time you visit a customer, go through the same process. Talking to the people that use your product or service, talking to the CEO, picking up an order, telling them your 12-month plan, and filming the entire process. MAKE CERTAIN YOU DO THIS: Get testimonials from each one of the five customers you visit.
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