Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
That’s why telemarketers always sound robotic,” Pollard states. “A Telephone service is not the sexiest thing to sell. Unless we are talking with an IT person, no one wants to sit there hear about our services. Preparation and practice are vital. A story is script that doesn’t feel like a script.
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